“I am a creative marketer and visual merchandiser with a love for branding. My passion is telling stories through bespoke campaigns that delight customers and invite them in.

I’m an active leader with a demonstrated history of bringing teams together especially in environments with evolving priorities. I am able to distinguish project requirements with little direction and lead a team to deliver insightful solutions.”

Achievements

  • Lead the brand vision in conceptual work, floorset development and customer facing DEI initiatives

  • Oversee $5M budget for seasonal theme prop development, from concept to production approval

  • Creative concept and omni-strategy for Hispanic Heritage Month campaign rollouts

  • Managed team and multiple projects to safely reopen retail stores to shoppers during 2020 Covid-19 pandemic

  • Strategize and manage creative direction for high-profile projects integrating copy, design and visual merchandising

  • Coordinated logistics to effectively and promptly deliver props and retail elements to White Barn Home stores nationwide

  • Quarterly travel to research niche markets across the US to advise Senior Leadership on creative and operational opportunities

Experience

Senior Marketing Associate, 2021 - Current

Bath & Body Works, Retail Marketing

Marketing Associate, 2016 - 2021

Bath & Body Works, Retail Marketing

Visual Merchandising Coordinator, 2016

Bath & Body Works, White Barn Marketing

Visual & Event Merchandiser, 2013 - Present

ZenGenius Inc.

Visual Merchandiser, 2012 - 2014

Abercrombie & Fitch, Flagship Mock Store

Marketing Intern, 2013

The Eighth Floor Strategic Communications

References available upon request

Education

BS, Fashion & Retail Studies, 2014
The Ohio State University