Fresh Clean Fun

In this test we studied our customer’s appetite for unwrapped products as was seen trending in the body care space.

Here we broke from the norm for our design and went after a colorful chalkboard look with creative copy that was more eh, FUN! Because the assortment was different from the rest, we provided navigational marketing with information around the new forms such as the toner tabs and hot oil treatments and matched from a visual merchandising perspective.

We worked closely with regulatory, store learning and merchandising to provide all the tools to our store associates for this test.