Seatox

For this transitional time-frame we introduced our NEW efficacious line to match a Summer skincare mindset.

With the following filters we delivered a creative campaign that was both whimsical but with a claim on the high quality of our products:

• Distorting to Sea ingredients & skin care benefits from the Sea

• Creating a transportive experience that focused on splashing water & beachy destinations

• Signaled the changing seasons with NEW Beach home collections

The visual merchandising and marketing iterations below guaranteed the same launch experience across all of our store formats in the United States.