Semi-Annual Sale

One our most awaited floorset’s out of the year in which we worked on how to refresh a customer loved experienced by applying a hybrid-thinking approach:

  • Getting credit for NEW products

  • Launching at low prices / on sale!

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Maintaining strong sale branding

  • ICONS: Red, Yellow, Duck

  • Persistent name & claim Semi-Annual Sale

  • Integrating “Calls to Action” (especially at leaseline) to drive urgency in promo calendar, exits and clearance

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Connected to our values through the Pride capsule and getting credit for our philanthropy efforts

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